Page 96 - AJMAN TOURISM PR REPORT - October 2024

10/15/24, 9:52 AM Ajman Tourism Development Department unveils innovative AI-driven digital services to enhance Ajman’s tourism sector at GITEX…
services that leverage the latest advancements in AI technology and data analytics. The aim
is to assist visitors in planning tailored trips to Ajman, offering a flexible and personalised

experience. The Department also seeks to enhance the experience of visitors, starting with
the website and digital services system, and extending to the emirate’s rich tourism offerings.

The newly launched ATDD website and digital services system offer a more interactive and

user-friendly interface, designed to meet the highest government quality standards. The
updated website features an AI-powered smart personal assistant that can handle customer

inquiries, service procedures, requirements, and fees, in addition to tourist guidance services
such as information about the emirate, tourist sites, museums, and activities. The new
website's smart personal assistant allows users to make direct calls to customers via audio,

video, or screen sharing, allowing them to talk and share their screen with the customer
happiness and service staff, catering to their requirements in record time without having to

visit the department headquarters. Additionally, the website provides access to all government
services and tourism information, such as reports, decrees, and resolutions, along with quick

services and open data.

‘Plan Your Trip’ Platform
ATDD launched the ‘Plan Your Trip’ platform, another innovation showcased at GITEX, which

is fully AI-based and designed to help visitors customise their tourism itineraries. Users can
interact with the system through the AI-powered smart assistant ‘ChatGPT’ or by filling out an

e-form to receive a detailed plan that includes tourist attractions, activities, events, and
restaurant recommendations aligned with their preferences.

Automated Backend Operations for Employees
Additionally, Ajman Tourism Development Department has worked to improve, develop and

automate employees’ backend operations by developing a system that allows for the
adjustment and addition of new services quickly and easily, without the need to write complex

software codes. The system streamlines and enhances the management of government
service procedures, fees, and other requirements.

H.E. Mahmood Khaleel Alhashmi, Director General of Ajman Tourism Development
Department, said: “We are pleased to demonstrate our commitment to enhancing digital

transformation in Ajman’s tourism sector at GITEX Global 2024, a leading technology event.

Our participation will focus on unveiling innovative tech services and highlighting key projects
that enhance the Emirate's tourism landscape, driving it towards a more positive and
sustainable future.”

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