Page 23 - BRIDGESTONE PR REPORT - January 2024

achieved by companies and their contributions to support the truck and fleet
sector.
Bridgestone said its achievement signifies its steadfast commitment to
ensure continued innovation and excellence, as exhibited through the vast
line-up of its cutting-edge products and services.
The company developed these cutting-edge technologies to address
unprecedented requirements of the sector for safe and economical
transportation solutions. The recognition further reinforces the company’s
position as a pioneering player in the industry, fostering innovations and

devising state-of-the-art solutions that contribute towards building smarter
and safer cities.
Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are
delighted to secure the prestigious Tyre Technology Provider of the Year
Award for the third consecutive year. This accolade acknowledges our
unwavering commitment to pioneering digital mobility solutions through a
synergy of innovation, partnerships, and research. At Bridgestone,
sustainability is integral to our vision for the future as we evolve into a
provider of advanced and sustainable mobility solutions.”
Over the years, Bridgestone has maintained a leading position in the industry
by pushing the boundaries of innovation to develop new tyre technologies.
By leveraging the vast potential of innovative technologies, the company has
developed smart tyres to enhance driving experiences. Bridgestone’s smart
tyres are embedded with a sensor, which provides drivers with real-time
information and assessment on road conditions. The sensor transmits the
information wirelessly to the analytical apparatus inside the car and then
wirelessly communicates back to the driver through an in-car display.
In addition, Bridgestone has developed the iTrack solution, a real-time
monitoring system for identifying tyre damage issues, the TPMS for off-road
and mining tyres, and Webfleet Solutions, which has applications ranging
from mileage and HGV-specific navigation to transport management systems

and on-board cameras.
In light of its continuous efforts to be a global leader in tyres and sustainable
mobility solutions Bridgestone is actively propelling the data-driven mobility
shift. The company provides solutions for vehicles and fleets, focusing on
maximizing tire impact through tire-centric and subscription-based offerings.
Bridgestone says its commitment extends to shaping sustainable mobility,
smart cities, and future logistics by leveraging telematics data beyond the
vehicle. This aligns with the Bridgestone E8 Commitment, guiding the
company’s journey towards Bridgestone 3.0 and the evolution of its business
strategy.

https://truckandfleetme.com/magazines/bridgestone-middle-east-celebrates-winning-tyre-
technology-provider-of-the-year-awards-at-the-truck-and-fleet-me-awards/