Page 28 - BRIDGESTONE PR REPORT - January 2024

1/29/24, 11:06 AM Bridgestone Middle East wins Tyre Technology Provider
Bridgestone’s achievement signifies its steadfast commitment to ensure continued innovation and
excellence, as exhibited through the vast line-up of its cutting-edge products and services. The company

developed these cutting-edge technologies to address unprecedented requirements of the sector for safe
and economical transportation solutions. The recognition further reinforces the company’s position as a
pioneering player in the industry, fostering innovations and devising state-of-the-art solutions that

contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure the

prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade
acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy of

innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the future
as we evolve into a provider of advanced and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in the industry by pushing the boundaries
of innovation to develop new tyre technologies. By leveraging the vast potential of
innovative technologies, the company has developed smart tyres to enhance driving

experiences. Bridgestone’s smart tyres are embedded with a sensor, which provides drivers with real-
time information and assessment on road conditions. The sensor transmits the information wirelessly

to the analytical apparatus inside the car and then wirelessly communicates back to the driver through an
in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for identifying
tyre damage issues, the TPMS for off-road and mining tyres, and Webfleet Solutions, which has
applications ranging from mileage and HGV-specific navigation to transport management systems and

on-board cameras.

In light of its continuous efforts to be a global leader in tyres and sustainable mobility
solutionsBridgestone is actively propelling the data-driven mobility shift. The company provides solutions
for vehicles and fleets, focusing on maximizing tire impact through tire-centric and subscription-based

offerings. Bridgestone’s commitment extends to shaping sustainable mobility, smart cities, and future
logistics by leveraging telematics data beyond the vehicle. This aligns with the Bridgestone E8
Commitment, guiding the company’s journey towards Bridgestone 3.0 and the evolution of its business

strategy.

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