Page 31 - BRIDGESTONE PR REPORT - January 2024

1/26/24, 2:01 PM Bridgestone Middle East wins Tyre Technology Provider of the Year Award for third consecutive year
as a pioneering player in the industry, fostering innovations and devising state-of-the-art solutions that
contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure
the prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade

acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy of
innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the
future as we evolve into a provider of advanced and sustainable mobility solutions.

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Over the years, Bridgestone has maintained a leading position in the industry by pushing the boundaries
of innovation to develop new tyre technologies. By leveraging the vast potential of innovative
technologies, the company has developed smart tyres to enhance driving experiences. Bridgestone’s
smart tyres are embedded with a sensor, which provides drivers with real-time information and

assessment on road conditions. The sensor transmits the information wirelessly to the analytical
apparatus inside the car and then wirelessly communicates back to the driver through an in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for identifying
tyre damage issues, the TPMS for off-road and mining tyres, and Webfleet Solutions, which has
applications ranging from mileage and HGV-specific navigation to transport management systems and

on-board cameras.

In light of its continuous efforts to be a global leader in tyres and sustainable mobility solutions
Bridgestone is actively propelling the data-driven mobility shift. The company provides solutions for
vehicles and fleets, focusing on maximizing tire impact through tire-centric and subscription-based

offerings. Bridgestone's commitment extends to shaping sustainable mobility, smart cities, and future
logistics by leveraging telematics data beyond the vehicle. This aligns with the Bridgestone E8

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