Page 35 - BRIDGESTONE PR REPORT - January 2024

Bridgestone Middle East wins Tyre Technology

Provider of the Year Award for third

consecutive year

Bridgestone Middle East wins Tyre Technology Provider of the Year Award for third consecutive year

January 25, 2024: Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions,
secured the renowned Tyre Technology Provider of the Year Award at the Truck and Fleet ME awards. This
achievement marks the third consecutive win for the company in the same category. The key objective of
the award ceremony, which was held in The Ritz Carlton, JBR, Dubai, was to recognise the remarkable
milestones achieved by companies and their contributions to support the truck and fleet sector.

Bridgestone’s achievement signifies its steadfast commitment to ensure continued innovation and
excellence, as exhibited through the vast line-up of its cutting-edge products and services. The company
developed these cutting-edge technologies to address unprecedented requirements of the sector for safe
and economical transportation solutions. The recognition further reinforces the company’s position as a
pioneering player in the industry, fostering innovations and devising state-of-the-art solutions that
contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure the
prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade
acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy of
innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the future
as we evolve into a provider of advanced and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in the industry by pushing the boundaries of
innovation to develop new tyre technologies. By leveraging the vast potential of innovative technologies,
the company has developed smart tyres to enhance driving experiences. Bridgestone’s smart tyres are
embedded with a sensor, which provides drivers with real-time information and assessment on road

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year-award-for-third-consecutive-year/