Page 38 - BRIDGESTONE PR REPORT - January 2024

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure the
prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade
acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy
of innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the
future as we evolve into a provider of advanced and sustainable mobility solutions.
Over the years, Bridgestone has maintained a leading position in the industry by pushing the
boundaries of innovation to develop new tyre technologies. By leveraging the vast potential of
innovative technologies, the company has developed smart tyres to enhance driving experiences.
Bridgestone’s smart tyres are embedded with a sensor, which provides drivers with real-time
information and assessment on road conditions. The sensor transmits the information wirelessly to
the analytical apparatus inside the car and then wirelessly communicates back to the driver through
an in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for
identifying tyre damage issues, the TPMS for off-road and mining tyres, and Webfleet Solutions, which
has applications ranging from mileage and HGV-specific navigation to transport management systems
and on-board cameras.
In light of its continuous efforts to be a global leader in tyres and sustainable mobility solutions
Bridgestone is actively propelling the data-driven mobility shift. The company provides solutions for
vehicles and fleets, focusing on maximizing tire impact through tire-centric and subscription-based
offerings. Bridgestone’s commitment extends to shaping sustainable mobility, smart cities, and future
logistics by leveraging telematics data beyond the vehicle. This aligns with the Bridgestone E8
Commitment, guiding the company’s journey towards Bridgestone 3.0 and the evolution of its business
strategy.

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