Page 43 - BRIDGESTONE PR REPORT - January 2024

further reinforces the company’s position as a pioneering player in the
industry, fostering innovations and devising state-of-the-art solutions that
contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are
delighted to secure the prestigious Tyre Technology Provider of the Year
Award for the third consecutive year. This accolade acknowledges our
unwavering commitment to pioneering digital mobility solutions through a
synergy of innovation, partnerships, and research. At Bridgestone,
sustainability is integral to our vision for the future as we evolve into a
provider of advanced and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in the industry
by pushing the boundaries of innovation to develop new tyre technologies.
By leveraging the vast potential of innovative technologies, the company has
developed smart tyres to enhance driving experiences. Bridgestone’s smart
tyres are embedded with a sensor, which provides drivers with real-time
information and assessment on road conditions. The sensor transmits the
information wirelessly to the analytical apparatus inside the car and then
wirelessly communicates back to the driver through an in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-time
monitoring system for identifying tyre damage issues, the TPMS for off-road
and mining tyres, and Webfleet Solutions, which has applications ranging
from mileage and HGV-specific navigation to transport management systems
and on-board cameras.

In light of its continuous efforts to be a global leader in tyres and sustainable
mobility solutions Bridgestone is actively propelling the data-driven mobility
shift. The company provides solutions for vehicles and fleets, focusing on
maximizing tire impact through tire-centric and subscription-based offerings.
Bridgestone’s commitment extends to shaping sustainable mobility, smart
cities, and future logistics by leveraging telematics data beyond the vehicle.
This aligns with the Bridgestone E8 Commitment, guiding the company’s
journey towards Bridgestone 3.0 and the evolution of its business strategy.

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