Page 47 - BRIDGESTONE PR REPORT - January 2024

1/26/24, 2:19 PM Bridgestone Middle East wins Tyre Technology Provider of the Year Award for third consecutive year | EYE OF ARABIA
Bridgestone’s achievement signifies its steadfast commitment to ensure continued innovation
and excellence, as exhibited through the vast line-up of its cutting-edge products and services.
The company developed these cutting-edge technologies to address unprecedented

requirements of the sector for safe and economical transportation solutions. The recognition
further reinforces the company’s position as a pioneering player in the industry, fostering
innovations and devising state-of-the-art solutions that contribute towards building smarter and

safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted

to secure the prestigious Tyre Technology Provider of the Year Award for the third consecutive
year. This accolade acknowledges our unwavering commitment to pioneering digital mobility
solutions through a synergy of innovation, partnerships, and research. At Bridgestone,

sustainability is integral to our vision for the future as we evolve into a provider of advanced
and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in the industry by pushing the
boundaries of innovation to develop new tyre technologies. By leveraging the vast potential of
innovative technologies, the company has developed smart tyres to enhance driving

experiences. Bridgestone’s smart tyres are embedded with a sensor, which provides drivers
with real-time information and assessment on road conditions. The sensor transmits the
information wirelessly to the analytical apparatus inside the car and then wirelessly
communicates back to the driver through an in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for

identifying tyre damage issues, the TPMS for off-road and mining tyres, and Webfleet
Solutions, which has applications ranging from mileage and HGV-specific navigation to
transport management systems and on-board cameras.

In light of its continuous efforts to be a global leader in tyres and sustainable mobility solutions

Bridgestone is actively propelling the data-driven mobility shift. The company provides
solutions for vehicles and fleets, focusing on maximizing tire impact through tire-centric and
subscription-based offerings. Bridgestone’s commitment extends to shaping sustainable
mobility, smart cities, and future logistics by leveraging telematics data beyond the vehicle.

This aligns with the Bridgestone E8 Commitment, guiding the company’s journey towards
Bridgestone 3.0 and the evolution of its business strategy.

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