Page 52 - BRIDGESTONE PR REPORT - January 2024

1/9/24, 2:55 PM Bridgestone returns to CES 2024 with products and services to enhance fleet sustainability, safety and efficiency | Tire Technology I…

Bridgestone returns to CES 2024 with

products and services to enhance fleet

sustainability, safety and efficiency

By IZZY WOOD8th January 2024 2 Mins Read

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Bridgestone will return to Las Vegas for the Consumer Electronics Show (CES) on January 9-12, 2024,
to showcase a portfolio of tire products, services and solutions, known as Bridgestone Fleet Care,
which together create value for commercial fleets. The company will emphasize its end-to-end
customer experience, highlighting how a suite of solutions contributes to sustainability, efficiency,
safety and productivity for fleets of varying sizes.
According to the company, its customizable solutions, including premium tires, tire and service
solutions and fleet management tools, aim to provide data and insights for commercial fleets to
enhance sustainability and efficiency while prioritizing safety and productivity. The Bridgestone Fleet
Care platform offers an end-to-end resource for fleets, incorporating Enliten Technology, retreading,
service solutions, tire solutions and fleet management solutions.
Enliten Technology focuses on dynamic performance and increased use of renewable and recycled
materials. The expansion of this technology in Bridgestone’s Warren County, Tennessee, tire plant

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