Page 51 - BRIDGESTONE PR REPORT - January 2024

1/26/24, 2:20 PM Bridgestone Middle East wins Tyre Technology Provider of the Year Award - Middle East News 247
innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the future as
we evolve into a provider of advanced and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in the industry by pushing the boundaries of
innovation to develop new tyre technologies. By leveraging the vast potential of innovative technologies, the

company has developed smart tyres to enhance driving experiences. Bridgestone’s smart tyres are
embedded with a sensor, which provides drivers with real-time information and assessment on road
conditions. The sensor transmits the information wirelessly to the analytical apparatus inside the car and then

wirelessly communicates back to the driver through an in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for identifying tyre
damage issues, the TPMS for off-road and mining tyres, and Webfleet Solutions, which has applications
ranging from mileage and HGV-specific navigation to transport management systems and on-board cameras.

In light of its continuous efforts to be a global leader in tyres and sustainable mobility solutions Bridgestone is
actively propelling the data-driven mobility shift. The company provides solutions for vehicles and fleets,

focusing on maximizing tire impact through tire-centric and subscription-based offerings. Bridgestone’s
commitment extends to shaping sustainable mobility, smart cities, and future logistics by leveraging
telematics data beyond the vehicle. This aligns with the Bridgestone E8 Commitment, guiding the company’s

journey towards Bridgestone 3.0 and the evolution of its business strategy.

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