Page 34 - BRIDGESTONE PR REPORT - January 2024

1/26/24, 2:01 PM Bridgestone Middle East wins Tyre Technology Provider of the Year Award for third consecutive year | UAE News 24/7
innovations and devising state-of-the-art solutions that contribute
towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and
Africa said: “We are delighted to secure the prestigious Tyre
Technology Provider of the Year Award for the third consecutive
year. This accolade acknowledges our unwavering commitment to
pioneering digital mobility solutions through a synergy of
innovation, partnerships, and research. At Bridgestone,
sustainability is integral to our vision for the future as we evolve
into a provider of advanced and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in
the industry by pushing the boundaries of innovation to develop
new tyre technologies. By leveraging the vast potential of
innovative technologies, the company has developed smart tyres
to enhance driving experiences. Bridgestone’s smart tyres are
embedded with a sensor, which provides drivers with real-time
information and assessment on road conditions. The sensor
transmits the information wirelessly to the analytical apparatus
inside the car and then wirelessly communicates back to the driver
through an in-car display.

In addition, Bridgestone has developed the iTrack solution, a real-
time monitoring system for identifying tyre damage issues, the
TPMS for off-road and mining tyres, and Webfleet Solutions, which
has applications ranging from mileage and HGV-specific
navigation to transport management systems and on-board
cameras.

In light of its continuous efforts to be a global leader in tyres and
sustainable mobility solutions Bridgestone is actively propelling the
data-driven mobility shift. The company provides solutions for
vehicles and fleets, focusing on maximizing tire impact through
tire-centric and subscription-based offerings. Bridgestone’s
commitment extends to shaping sustainable mobility, smart cities,
and future logistics by leveraging telematics data beyond the
vehicle. This aligns with the Bridgestone E8 Commitment, guiding
the company’s journey towards Bridgestone 3.0 and the evolution
of its business strategy.

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