Page 25 - BRIDGESTONE PR REPORT - January 2024

1/29/24, 11:06 AM Bridgestone Middle East wins Tyre Technology Provider of the Year Award for third consecutive year – The Fashion With Style
company developed these cutting-edge technologies to address
unprecedented requirements of the sector for safe and economical

transportation solutions. The recognition further reinforces the

company’s position as a pioneering player in the industry, fostering

innovations and devising state-of-the-art solutions that contribute
towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa
said: “We are delighted to secure the prestigious Tyre Technology

Provider of the Year Award for the third consecutive year. This

accolade acknowledges our unwavering commitment to pioneering
digital mobility solutions through a synergy of innovation,

partnerships, and research. At Bridgestone, sustainability is integral

to our vision for the future as we evolve into a provider of advanced

and sustainable mobility solutions.

Over the years, Bridgestone has maintained a leading position in the

industry by pushing the boundaries of innovation to develop new tyre
technologies. By leveraging the vast potential of innovative

technologies, the company has developed smart tyres to enhance

driving experiences. Bridgestone’s smart tyres are embedded with a
sensor, which provides drivers with real-time information and

assessment on road conditions. The sensor transmits the

information wirelessly to the analytical apparatus inside the car and

then wirelessly communicates back to the driver through an in-car
display.

In addition, Bridgestone has developed the iTrack solution, a real-
time monitoring system for identifying tyre damage issues, the TPMS

for off-road and mining tyres, and Webfleet Solutions, which has

applications ranging from mileage and HGV-specific navigation to
transport management systems and on-board cameras.

In light of its continuous efforts to be a global leader in tyres and

sustainable mobility solutions Bridgestone is actively propelling the

https://thefashionwithstyle.com/automobile/bridgestone-middle-east-wins-tyre-technology-provider-of-the-year-award-for-third-consecutive-year/ 2/3