Page 23 - UNIFONIC PR REPORT

Page 23 - UNIFONIC PR REPORT - DECEMBER 2023

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12/27/23, 2:10 PM Unifonic Selected in First Cohort of National Technology Development Program’s Bridge Initiative - mid-east.info
Under the program, Bridge Initiative participants, including Unifonic, can leverage various
benefits to enhance their regional and global presence. One of the key benefits for national

companies in the IT and emerging technologies sector is the extensive support to increase local
market share and global exports. Similarly, the program encourages the local private sector to

embrace IT solutions, initiatives, applications, and services. It also helps attract both local and
global companies that support innovation and research centers that are key for the IT sector.
Furthermore, NTDP contributes to the localization of the IT sector, particularly by increasing

local content in the field of emerging technologies.

Unifonic’s selection in the initiative marks a significant step in its long-standing commitment to
support its client base in the Middle East region. Since its inception in 2006, the company

consistently developed its product line and offers an affordable enterprise-grade multilingual
and omnichannel communications platform across the region. Furthermore, Unifonic achieved a

groundbreaking milestone by securing over USD 21 million in the largest-ever Series A
financing for a Saudi startup in 2018. The subsequent Series B round saw an impressive
increase, with the startup raising a remarkable USD 125 million.

In recent years, Saudi Arabia experienced substantial growth in its entrepreneurial ecosystem,

driven by the Saudi Vision 2030. The growing startup community reflects the country’s
commitment to diversifying its economy and decreasing its dependence on oil trade. Currently,

the Saudi startup community is well-positioned as a hub for innovation and disruption in the
region, especially with the support of the government, investors, and startup incubators.

Additionally, by embracing change and creating innovative solutions, these startups are poised
to meet the demands of both local and international markets.

Unifonic, honored to be selected for the prestigious Saudi Unicorns Program earlier this year, is
on an inspiring trajectory to become a software unicorn. Over the years, Unifonic has assisted

numerous clients in implementing omnichannel customer experiences as part of their digital
transformation. This has reshaped the brands’ engagement with their audiences, surpassing

expectations for seamless digital interactions. It has also enabled contemporary, dependable,
and effective business messaging across industries with its no-code, automation and

orchestration platform. The strategic acquisition of Sestek’s AI-powered conversational suite in
2022 further strengthened Unifonic’s AI solutions, empowering the customer interaction
platform to automate personalized end-to-end omnichannel experiences.