Page 25 - UNIFONIC PR REPORT - DECEMBER 2023

12/27/23, 2:11 PM Latest News
empowers key enablers in the technology market, who strive to position the country as a preferred regional
hub for innovation and industry investment.

Under the program, Bridge Initiative participants, including Unifonic, can leverage various benefits to
enhance their regional and global presence. One of the key benefits for national companies in the IT and

emerging technologies sector is the extensive support to increase local market share and global exports.
Similarly, the program encourages the local private sector to embrace IT solutions, initiatives, applications,
and services. It also helps attract both local and global companies that support innovation and research

centers that are key for the IT sector. Furthermore, NTDP contributes to the localization of the IT sector,
particularly by increasing local content in the field of emerging technologies.

Unifonic’s selection in the initiative marks a significant step in its long-standing commitment to support its
client base in the Middle East region. Since its inception in 2006, the company consistently developed its

product line and offers an affordable enterprise-grade multilingual and omnichannel communications platform
across the region. Furthermore, Unifonic achieved a groundbreaking milestone by securing over USD 21

million in the largest-ever Series A financing for a Saudi startup in 2018. The subsequent Series B round saw
an impressive increase, with the startup raising a remarkable USD 125 million.
In recent years, Saudi Arabia experienced substantial growth in its entrepreneurial ecosystem, driven by the

Saudi Vision 2030. The growing startup community reflects the country’s commitment to diversifying its
economy and decreasing its dependence on oil trade. Currently, the Saudi startup community is well-

positioned as a hub for innovation and disruption in the region, especially with the support of the government,
investors, and startup incubators. Additionally, by embracing change and creating innovative solutions, these

startups are poised to meet the demands of both local and international markets.
Unifonic, honored to be selected for the prestigious Saudi Unicorns Program earlier this year, is on an

inspiring trajectory to become a software unicorn. Over the years, Unifonic has assisted numerous clients in
implementing omnichannel customer experiences as part of their digital transformation. This has reshaped
the brands’ engagement with their audiences, surpassing expectations for seamless digital interactions. It

has also enabled contemporary, dependable, and effective business messaging across industries with its no-
code, automation and orchestration platform. The strategic acquisition of Sestek’s AI-powered conversational

suite in 2022 further strengthened Unifonic’s AI solutions, empowering the customer interaction platform to
automate personalized end-to-end omnichannel experiences.

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