Page 34 - UNIFONIC PR REPORT - DECEMBER 2023

12/27/23, 2:11 PM Unifonic was selected in the first cohort of the National Technology Development Program's Bridge Initiative
Unifonic was selected in the first cohort of the

National Technology Development Program’s

Bridge Initiative

TECH DECEMBER 25, 2023

Unifonic, the leading customer engagement platform in the Middle East, has been selected by

the National Technology Development Program (NTDP) as one of the companies in the first

cohort of the Bridge Initiative. The aim of the program is to support high-growth startups to
expand into global markets by providing various financial grants.

Unifonic’s selection for the initiative was announced during TechXpand, a leading technology

event organized by Saudi Arabia’s Ministry of Communications and Information Technology in
Riyadh. In addition to the support from NTDP and the ministry, the startup’s successes are also

linked to the significant support of various other authorities in the country, including Saudi
Unicorns.

Ahmed Hamdan, CEO and co-founder of Unifonic, said: “We are delighted to be included in the

first cohort of the Bridge initiative. This achievement underlines our leadership in the industry

and is a recognition of our relentless efforts to provide an affordable, enterprise-class
multilingual omnichannel communications platform across the Middle East. We thank our team,

customers, partners and government for their unwavering support, which has strengthened our
position as a global leader in the SaaS sector.”

The National Technology Development Program plays a critical role in advancing the technology

ecosystem in Saudi Arabia. Through various interventions and support mechanisms, it increases
effectiveness and promotes sustainable growth by aligning with the initiatives of other

stakeholders. In addition, the program strengthens key enablers in the technology market who

strive to position the country as a preferred regional hub for innovation and industrial investment.

As part of the program, Bridge Initiative participants, including Unifonic, can take advantage of
various benefits to enhance their regional and global presence. One of the key benefits for

national companies in the IT and emerging technology sector is comprehensive support to
increase local market share and global exports. Likewise, the program encourages the local

private sector to adopt IT solutions, initiatives, applications and services. It also helps attract
both local and global companies that support innovation and research centers that are crucial to

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