Page 129 - MOS PR REPORT - JULY 2025

7/21/25, 9:32 AM Ministry of Sports organises second ‘UX Lab’ of 2025

The event featured interactive one-hour sessions with representatives from across five private-sector sports organisations. Image Courtesy:
UAE Ministry of Sport

SPORTS
Ministry of Sports organises second ‘UX Lab’ of 2025

To enhance sports licensing services and streamline user experience

Press Release

July 20, 2025

United Arab Emirates: The Ministry of Sports held the second ‘User Experience Lab’ (UX Lab) of 2025 to
enhance customer experience for sports clubs, companies, and all private‑sector sports institutions, with
regard to obtaining four key sports licensing services – issuing, renewal, activity additions and data
updates. The initiative is a part of the Ministry’s ongoing efforts to enhance its services, aligning with the

sports sector’s digital transformation strategy, aimed at advancing the goals of the ‘Zero Government
Bureaucracy Programme’.

https://www.zawya.com/en/press-release/government-news/ministry-of-sports-organises-second-ux-lab-of-2025-euij0myn 1/3