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7/21/25, 9:32 AM Ministry of Sports organises second ‘UX Lab’ of 2025 to improve licensing services – UAE Business and Travel Insights – TotalUAE…
Ministry of Sports organises second ‘UX Lab’ of 2025 to improve
licensing services
BY CONTENT ADMIN
ABU DHABI, 20th July, 2025 (WAM) — The Ministry of Sports has held its second User Experience Lab (UX
Lab) of 2025 to enhance the customer journey for private sector sports entities when accessing key licensing
services, including issuance, renewal, activity additions and data updates.
The initiative aligns with the sports sector’s digital transformation strategy and supports the Zero Government
Bureaucracy Programme by streamlining procedures and boosting service quality.
https://totaluae.com/posts/emirates/ministry-of-sports-organises-second-ux-lab-of-2025-to-improve-licensing-services/ 1/2
