Page 135 - MOS PR REPORT - JULY 2025

7/21/25, 9:32 AM Ministry Of Sports Organises Second 'UX Lab' Of 2025 To Enhance Sports Licensing Services And Streamline User Experience

Ministry Of Sports Organises Second 'UX Lab' Of 2025 To
Enhance Sports Licensing Services And Streamline User

Experience

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2025-07-20 10:45:10

(MENAFN- Mid-East Info) The Ministry of Sports held the second 'User Experience Lab' UX Lab of 2025 to enhance
customer experience for sports clubs, companies, and all private‐sector sports institutions, with regard to obtaining four key
sports licensing services – issuing, renewal, activity additions and data updates. The initiative is a part of the Ministry's
ongoing efforts to enhance its services, aligning with the sports sector's digital transformation strategy, aimed at advancing
the goals of the 'Zero Government Bureaucracy Programme'.

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