Page 137 - MOS PR REPORT - JULY 2025
P. 137
Ministry of Sports organises second ‘UX Lab’ of
2025 to improve licensing services
• Sunday, July 20, 2025 9:04 PM
• 2 minutes Reading
The Ministry of Sports has held its second User Experience Lab (UX Lab) of 2025 to enhance the
customer journey for private sector sports entities when accessing key licensing services, including
issuance, renewal, activity additions and data updates.
The initiative aligns with the sports sector’s digital transformation strategy and supports the Zero
Government Bureaucracy Programme by streamlining procedures and boosting service quality.
https://www.maagulf.com/view/104395/featurednews/ministry-of-sports-organises-second-ux-
lab-of-2025-to-improve-licensing-services#google_vignette
