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7/21/25, 9:33 AM Ministry Of Sports Organises Second ‘UX Lab’ Of 2025 To Improve Licensing Services - UrduPoint

Ministry Of Sports Organises Second

‘UX Lab’ Of 2025 To Improve

Licensing Services

Mohammad Ali (@ChaudhryMAli88) Published July 20, 2025 | 10:15 PM

ABU DHABI, (UrduPoint / Pakistan Point News / WAM - 20th Jul, 2025) The

Ministry of Sports has held its second User Experience Lab (UX Lab) of 2025 to
enhance the customer journey for private sector sports entities when accessing

key licensing services, including issuance, renewal, activity additions and data

updates.

The initiative aligns with the sports sector’s digital transformation strategy and

supports the Zero Government Bureaucracy Programme by streamlining
procedures and boosting service quality.

The lab highlighted challenges faced by private sports organisations during

licence applications and simulated the complete digital customer journey,

analysing steps and procedures with direct user feedback.

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