Page 144 - MOS PR REPORT - JULY 2025

7/21/25, 9:33 AM Ministry of Sports organises second ‘UX Lab’ of 2025 to improve licensing services - WeTel World
He added, “By analysing real-life journeys and listening to users, we aim to transform challenges into
opportunities that enhance service quality and support the UAE’s broader sports investment ecosystem.”

The event featured interactive sessions with five private sector sports organisations, each demonstrating the full
licensing process. Attendees proposed improvements to reduce steps and processing times while enhancing
administrative integration.

The Ministry reaffirmed its commitment to transparent, user-friendly sports services and to supporting the
private sports sector as a vital part of the UAE’s development strategy.

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