Page 141 - MOS PR REPORT - JULY 2025

7/21/25, 9:33 AM Ministry Of Sports Organises Second ‘UX Lab’ Of 2025 To Improve Licensing Services - UrduPoint
Ghanim Mubarak Al Hajeri, Under-Secretary of the Ministry of Sports, attended

the lab alongside teams from the Telecommunications and

Digital Government Regulatory Authority (TDRA) and the Ministry’s Customer
Happiness Office. At the end of the session, he honoured attendees representing

private sector partners.

Mohammed Nasser Amer, Manager of the Ministry’s Customer Happiness Office,

said the UX Lab ensures users participate in evaluating and redesigning services.
He noted, “Improving customer experience is not just about simplifying the

process but about creating an integrated journey that reflects customer

aspirations.”

He added, “By analysing real-life journeys and listening to users, we aim to

transform challenges into opportunities that enhance service quality and support
the UAE’s broader sports investment ecosystem.”

The event featured interactive sessions with five private

sector sports organisations, each demonstrating the full licensing process.

Attendees proposed improvements to reduce steps and processing times while
enhancing administrative integration.

The Ministry reaffirmed its commitment to transparent, user-

friendly sports services and to supporting the private sports sector as a vital part

of the UAE’s development strategy.

https://www.urdupoint.com/en/middle-east/ministry-of-sports-organises-second-ux-lab-2017058.html 2/2