Page 51 - MOS PR REPORT - JULY 2025

8/1/25, 10:00 AM Ministry of Sports hosts 2nd Customer Councils to boost services - Emirati Times
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“We believe that customers are best equipped to identify challenges and present

ideas that elevate services. In line with this, we are committed to holding ‘Customer

Councils’ as open and direct forums for creativity and innovation, placing the

customer at the forefront of development processes.”

In an effort to streamline the process, the Ministry highlighted that the elimination

of redundant documentation and requirements, which reduces the number of data

fields needed to obtain services, as well as the use of state-of-the-art technologies

in the Sportifai platform.

It further reaffirmed that the Ministry’s goal to deliver an integrated and smart

experience that enhances customer satisfaction, elevates performance efficiency,

and strengthens institutional governance frameworks in the national sports sector.

Participants emphasized the significance of holding these councils on a regular

basis, as they serve as an ideal practical platform for exchanging experiences and

ideas, accelerating service improvements,

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