Page 55 - MOS PR REPORT - JULY 2025

8/1/25, 10:01 AM Ministry of Sports organises second ‘Customer Councils’ session of 2025 to strengthen operational efficiency within private sector s…
Ministry of Sports organises second ‘Customer

Councils’ session of 2025 to strengthen

operational efficiency within private sector sports

institutions

July 31, 2025

UAE, Thursday, July, 2025- The Ministry of Sports convened the second ‘Customer Councils’

session of 2025, as part of its commitment to strengthening partnerships with private sector
sports organisations and national federations. In line with the ‘We the UAE 2031’ vision under

the ‘Forward Ecosystem’ pillar, the session sought to advance the goals of the Zero
Bureaucracy programme by improving the quality of sports services provided to customers, as

well as streamlining sports licensing services.

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Held at the Oxygen Gym in Dubai, the second edition of the council was attended by

specialised teams from the Ministry of Sports and over 30 representatives from the National
Paralympic Committee, Dubai Sports Council, Sharjah Sports Council, and Fujairah Municipality,

and various sports clubs, private sports centres and sports federations.

The Ministry of Sports emphasized that the second Customer Councils of 2025 reflected the

Ministry’s aim to promote a customer-driven approach in service design. As a vital part of the
long-term growth and development of the sporting ecosystem, we highly prioritise enhancing

the private sector’s contributions to the advancement of sporting activities. We believe that
customers are best equipped to identify challenges and present ideas that elevate services. In
line with this, we are committed to holding ‘Customer Councils’ as open and direct forums for

creativity and innovation, placing the customer at the forefront of development processes.

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