Page 58 - MOS PR REPORT - JULY 2025

8/1/25, 10:01 AM Ministry Of Sports Organises Second 'Customer Councils' Session Of 2025 To Strengthen Operational Efficiency Within Private Sec…
are committed to holding 'Customer Councils' as open and direct forums for creativity and innovation, placing the customer
at the forefront of development processes.

In an effort to streamline the process, the Ministry highlighted that the elimination of redundant documentation and
requirements, which reduces the number of data fields needed to obtain services, as well as the use of state-of-the-art
technologies in the Sportifai platform. It further reaffirmed that the Ministry's goal to deliver an integrated and smart
experience that enhances customer satisfaction, elevates performance efficiency, and strengthens institutional governance
frameworks in the national sports sector.

Participants emphasised the significance of holding these councils on a regular basis, as they serve as an ideal practical
platform for exchanging experiences and ideas, accelerating service improvements, encouraging innovation in the sports
sector, and establishing an efficient and sustainable sports environment. They also commended the Ministry's commitment
towards the initiative and its efforts to strengthen the sporting ecosystem.
Following the session, specialised work teams within the Ministry reviewed and analysed the feedback and suggestions
made by representatives of sports organisations to categorise these insights and pinpoint any possible gaps in service
delivery.

The 'Customer Councils' session represents the Ministry's proactive efforts to create a flexible, intelligent and integrated
sports service system that is transparent and simple to navigate. They are governed in accordance with the authorised
guidelines established by the 'Emirates Programme for Excellence in Government Services,' in an open, innovation-driven
environment that focuses on shaping smart and integrated sports services.

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