Page 25 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management to rebrand under new identity
Adnan Jabri, General Manager of Ontegra

Deyaar Facilities Management, a facility management (FM) solutions provider and
subsidiary of Deyaar Development, has announced its rebranding as ‘Ontegra’ to

embark on a progressive future towards integrated, technology-driven solutions in the
FM industry. This strategic move aligns with the group’s commitment to enhancing
operational excellence and setting higher standards through innovation and

sustainability.

In conjunction with its new brand identity, Ontegra will introduce new services, with
stronger emphasis on utilising artificial intelligence to digitise the company’s service
delivery. Additionally, Ontegra is transitioning to a Microsoft-based system,

highlighting its commitment to research and development. With the help of direct
insights into shifts in consumer demand, the company will be better equipped to
deliver customer-centric products and services.

The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and ‘Integration,’

denotes the fusion of cutting-edge technology with a commitment to operational
excellence. This aligns with the company’s commitment to SMART (Sustainable,
Methodical, Agile, Reliable, Technology-driven) principles and goals of utilising AI and

technology to improve customer experiences, and guarantee sustainable asset and
building management.

Along with the new brand identity, the company also revealed its plans to introduce
two new voice-based AI-powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s
ChatGPT in the coming months. Techi is an in-house, multilingual operations assistant

that can mimic human conversations and perform a variety of tasks like scheduling
appointments, preparing quotes, generating invoices, and more. Similarly, Alegra,
offers AI-powered customer support, seamlessly substituting for a conventional help

desk representative to provide prompt and effective customer service. With
revolutionary products designed to set new standards in the Facilities Management
space, Ontegra reiterates its commitment to fully digitising internal and help desk

operations, and leading the industry in digital transformation.

https://www.fm-middleeast.com/news/deyaar-facilities-management-to-rebrand-under-new-identity 2/4