Page 26 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management to rebrand under new identity

Saeed Mohammed Al Qatami, Chief Executive Officer of Deyaar Development, said:
“The rebranding of our facilities management arm to Ontegra marks a pivotal transition
for Deyaar. We are heading into a new era and are firmly focused on harnessing the

power of AI and cutting-edge technologies to help us transform our operational
efficiency and service delivery. Today, embracing the power of digital transformation is
non-negotiable – it will take us into the future, enabling us to meet the dynamic needs
of our customers in a more integrated manner. This strategic rebranding and the

introduction of innovative services are just the beginning. With Ontegra, we are
charting a course towards a future where our operations are more sustainable, our
methodologies more agile, and our services more aligned with the expectations of a

digital world.”

Adnan Jabri, General manager of Ontegra, stated: “We are delighted to be making this
strategic shift as Deyaar Facilities Management transforms into Ontegra for a new
future. The vision of seamless integration of machine learning and artificial intelligence

into our core business processes marks a significant milestone in this forward-looking
journey. This transformation is a major undertaking that impacts every aspect of the
business, from internal operations to customer relations, and is far more than a simple,

strategic decision.”

“In keeping with global standards, we have committed ourselves to implementing
cutting-edge technologies that will transform customer experiences and enhance
overall productivity, efficiency and sustainability. As a result, Ontegra is well positioned

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