Page 74 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future
Deyaar Facili es Management unveils new brand

iden ty ‘Ontegra’ to embrace tech-driven future

Deyaar Facili es Management unveils new brand iden ty ‘Ontegra’ to embrace tech-driven future

Company also revealed its plans to launch two voice-based AI-powered assistants, ‘Techi’ and ‘Alegra’

Dubai- March 21, 2024: Deyaar Facili es Management, a leading facility management (FM) solu ons
provider and subsidiary of Deyaar Development PJSC, has announced its rebranding as ‘Ontegra’ to embark
on a progressive future towards integrated, technology-driven solu ons in the FM industry. This strategic
move aligns with the group’s commitment to enhancing opera onal excellence and se ng higher standards
through innova on and sustainability.

In conjunc on with its new brand iden ty, Ontegra will introduce new services, with stronger emphasis on
u lising ar ficial intelligence to digi se the company’s service delivery. Addi onally, Ontegra is transi oning
to a Microso -based system, highligh ng its commitment to research and development. With the help of
direct insights into shi s in consumer demand, the company will be be er equipped to deliver customer-
centric products and services.

The term ‘Ontegra,’ which is a combina on of the words ‘Onward’ and ‘Integra on,’ denotes the fusion of
cu ng-edge technology with a commitment to opera onal excellence. This aligns with the company’s
commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-driven) principles and goals of
u lising AI and technology to improve customer experiences, and guarantee sustainable asset and building
management.

Along with the new brand iden ty, the company also revealed its plans to introduce two new voice-based
AI-powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in the coming months. Techi is an in-
house, mul lingual opera ons assistant that can mimic human conversa ons and perform a variety of
tasks like scheduling appointments, preparing quotes, genera ng invoices, and more. Similarly, Alegra, offers
AI-powered customer support, seamlessly subs tu ng for a conven onal help desk representa ve to
provide prompt and effec ve customer service. With revolu onary products designed to set new standards
in the Facili es Management space, Ontegra reiterates its commitment to fully digi sing internal and help
desk opera ons, and leading the industry in digital transforma on.

Saeed Mohammed Al Qatami, Chief Execu ve Officer of Deyaar Development, said: “The rebranding of
our facili es management arm to Ontegra marks a pivotal transi on for Deyaar. We are heading into a new
era and are firmly focused on harnessing the power of AI and cu ng-edge technologies to help us transform
our opera onal efficiency and service delivery. Today, embracing the power of digital transforma on is non-
nego able – it will take us into the future, enabling us to meet the dynamic needs of our customers in a
more integrated manner. This strategic rebranding and the introduc on of innova ve services are just the
beginning. With Ontegra, we are char ng a course towards a future where our opera ons are more
sustainable, our methodologies more agile, and our services more aligned with the expecta ons of a digital
world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be making this strategic shi as
Deyaar Facili es Management transforms into Ontegra for a new future. The vision of seamless integra on
of machine learning and ar ficial intelligence into our core business processes marks a significant milestone
in this forward-looking journey. This transforma on is a major undertaking that impacts every aspect of the
business, from internal opera ons to customer rela ons, and is far more than a simple, strategic decision.”

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