Page 78 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future – 9cnews
The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and
‘Integration,’ denotes the fusion of cutting-edge technology with a
commitment to operational excellence. This aligns with the company’s

commitment to SMART (Sustainable, Methodical, Agile, Reliable,
Technology-driven) principles and goals of utilising AI and technology to

improve customer experiences, and guarantee sustainable asset and
building management.

Along with the new brand identity, the company also revealed its plans to

introduce two new voice-based AI-powered assistants ‘Techi’ and ‘Alegra’
built on OpenAI’s ChatGPT in the coming months. Techi is an in-house,
multilingual operations assistant that can mimic human conversations and

perform a variety of tasks like scheduling appointments, preparing quotes,
generating invoices, and more. Similarly, Alegra, o ers AI-powered

customer support, seamlessly substituting for a conventional help desk
representative to provide prompt and e ective customer service. With
revolutionary products designed to set new standards in the Facilities

Management space, Ontegra reiterates its commitment to fully digitising
internal and help desk operations, and leading the industry in digital

transformation.

Saeed Mohammed Al Qatami, Chief Executive O cer of Deyaar
Development, said: “The rebranding of our facilities management arm to

Ontegra marks a pivotal transition for Deyaar. We are heading into a new
era and are rmly focused on harnessing the power of AI and cutting-edge
technologies to help us transform our operational e ciency and service

delivery. Today, embracing the power of digital transformation is non-
negotiable – it will take us into the future, enabling us to meet the dynamic

needs of our customers in a more integrated manner. This strategic
rebranding and the introduction of innovative services are just the

beginning. With Ontegra, we are charting a course towards a future where
our operations are more sustainable, our methodologies more agile, and

our services more aligned with the expectations of a digital world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be

making this strategic shift as Deyaar Facilities Management transforms into
Ontegra for a new future. The vision of seamless integration of machine

learning and arti cial intelligence into our core business processes marks a
signi cant milestone in this forward-looking journey. This transformation is
a major undertaking that impacts every aspect of the business, from

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