Page 81 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future - Biz Today
the company’s commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-
driven) principles and goals of utilising AI and technology to improve customer experiences, and
guarantee sustainable asset and building management.

Along with the new brand identity, the company also revealed its plans to introduce two new

voice-based AI-powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in the coming
months. Techi is an in-house, multilingual operations assistant that can mimic human
conversations and perform a variety of tasks like scheduling appointments, preparing quotes,

generating invoices, and more. Similarly, Alegra, offers AI-powered customer support,
seamlessly substituting for a conventional help desk representative to provide prompt and
effective customer service. With revolutionary products designed to set new standards in the

Facilities Management space, Ontegra reiterates its commitment to fully digitising internal and
help desk operations, and leading the industry in digital transformation.

Saeed Mohammed Al Qatami, Chief Executive Officer of Deyaar Development, said: “The
rebranding of our facilities management arm to Ontegra marks a pivotal transition for Deyaar.
We are heading into a new era and are firmly focused on harnessing the power of AI and

cutting-edge technologies to help us transform our operational efficiency and service delivery.
Today, embracing the power of digital transformation is non-negotiable – it will take us into the
future, enabling us to meet the dynamic needs of our customers in a more integrated manner.

This strategic rebranding and the introduction of innovative services are just the beginning. With
Ontegra, we are charting a course towards a future where our operations are more sustainable,
our methodologies more agile, and our services more aligned with the expectations of a digital

world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be making this strategic

shift as Deyaar Facilities Management transforms into Ontegra for a new future. The vision of
seamless integration of machine learning and artificial intelligence into our core business
processes marks a significant milestone in this forward-looking journey. This transformation is a

major undertaking that impacts every aspect of the business, from internal operations to
customer relations, and is far more than a simple, strategic decision.”

“In keeping with global standards, we have committed ourselves to implementing cutting-edge
technologies that will transform customer experiences and enhance overall productivity,

efficiency and sustainability. As a result, Ontegra is well positioned to lead innovation with its
revolutionary services and vision for a future where technology and operational excellence
merge to reshape the Facilities Management landscape.”

Facility management services in UAE have matured to the point where advanced robotics,
hardware, and software technologies are crucial to its further success. As a proud member of

the Deyaar Group, Ontegra ensures that clients continue to receive exceptional service with

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