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Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future - Dubai Global News
Deyaar Facili es Management unveils

new brand iden ty ‘Ontegra’ to

embrace tech-driven future

AHmed AlSadr 21 March، 2024

Company also revealed its plans to launch two voice-based AI-powered assistants, ‘Techi’ and ‘Alegra’

Dubai- March 21, 2024: Deyaar Facili es Management, a leading facility management (FM) solu ons
provider and subsidiary of Deyaar Development PJSC, has announced its rebranding as ‘Ontegra’ to embark
on a progressive future towards integrated, technology-driven solu ons in the FM industry. This strategic
move aligns with the group’s commitment to enhancing opera onal excellence and se ng higher standards
through innova on and sustainability.

In conjunc on with its new brand iden ty, Ontegra will introduce new services, with stronger emphasis on
u lising ar ficial intelligence to digi se the company’s service delivery. Addi onally, Ontegra is transi oning
to a Microso -based system, highligh ng its commitment to research and development. With the help of
direct insights into shi s in consumer demand, the company will be be er equipped to deliver customer-
centric products and services.

The term ‘Ontegra,’ which is a combina on of the words ‘Onward’ and ‘Integra on,’ denotes the fusion of
cu ng-edge technology with a commitment to opera onal excellence. This aligns with the company’s
commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-driven) principles and goals of
u lising AI and technology to improve customer experiences, and guarantee sustainable asset and building
management.

Along with the new brand iden ty, the company also revealed its plans to introduce two new voice-based
AI-powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in the coming months. Techi is an in-

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