Page 271 - KHALIFA FUND PR REPORT JUNE 2025

They discussed key opportunities and challenges related to expanding local franchises along with
the legal, operational, and financial support mechanisms needed to enhance their competitiveness
and sustainable growth.
The programme also featured an interactive visual presentation highlighting the Association’s
achievements and showcasing successful Emirati brands that have expanded locally and
internationally through franchising.

It focused on the Association’s efforts to support the development of an integrated franchise
system in the UAE based on innovation, efficiency, and sustainable growth.
The event also included several accompanying activities, most notably the "Franchise Walk," which
showcased a selection of local and international brands. In addition, the Association organised
advisory sessions in collaboration with several consultancy firms, offering specialised professional
guidance on the legal, regulatory, and operational aspects of the franchise model.

At the conclusion of the event, the Association reaffirmed its commitment to empowering
entrepreneurs and strengthening the supportive environment for franchising in the country. It called
on start-ups and local brands to take advantage of the benefits of Association membership, which
include guidance, training, institutional representation, and access to new markets through local
and international partnerships.

https://www.wam.ae/en/article/bk4tgdv-emirates-franchise-association-organises