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6/12/25, 5:13 PM Inaugural World Franchise Day celebrates sector's growing potential - Aletihad News Center

Also speaking to Aletihad, Ebraheem Al Samadi, founder and CEO of Forever Rose, highlighted the potential of

franchising in shaping the UAE's business future.

"Franchises offer people the opportunity to gain financial freedom, take responsibility for their careers, and run their
own businesses. It is a ready-made platform. I see this as a launchpad for more billionaires and millionaires in the

future."

"From cafés to restaurants, franchising is everywhere. It plays a vital role in driving economic growth, and the UAE

has the potential to be a franchise hub for the entire Middle East. Anyone seeking a franchise in the region will look to

the UAE as their go-to destination," Al Samadi said.

Athraa Al Saigal, Founder and Partner of Rolling Wheels Entertainment, told Aletihad that franchising is a smart path
for rapid, efficient expansion.

"My advice to anyone with a project they believe in is to adopt the franchise model. It saves time, effort, and money.
Instead of spending 7 million on 7 branches, I invest 1 million in one location while others expand the brand under the

same system. As the founder, I benefit from franchise fees-both upfront and monthly."

However, she urged patience and preparation. "Do not rush into franchising. You need at least two to three years of

stable operations, with fully documented processes, before expanding. Let your business mature first - then grow with

confidence."

Meeting of Minds

The forum included a dialogue session called "Meeting of Minds," bringing together leading franchise owners in the

UAE, along with specialised consultants and industry experts. They discussed key opportunities and challenges

related to expanding local franchises, along with the legal, operational, and financial support mechanisms needed to
enhance their competitiveness and sustainable growth.

The program also featured an interactive visual presentation highlighting the Association's achievements and

showcasing successful Emirati brands that have expanded locally and internationally through franchising.

The event also included several accompanying activities, most notably the "Franchise Walk," which showcased a

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