Page 274 - KHALIFA FUND PR REPORT JUNE 2025

6/12/25, 5:13 PM Inaugural World Franchise Day celebrates sector's growing potential - Aletihad News Center
franchising ecosystem in the UAE and make it a global powerhouse for franchising.

She further highlighted the enabling environment already in place, pointing to Abu Dhabi's position as a global centre
for franchising and innovation.

"Abu Dhabi today is a franchise-friendly environment. Take Khalifa Fund for Enterprise Development, for example - it

supports SMEs with funding specifically to help them scale through franchising. If you apply and meet the criteria, you

can receive a grant to prepare your brand and business for the franchise model. And that is just one of many
initiatives both the Khalifa Fund and Emirates Franchise Association provide to support growth."

'A Golden Platform'

Mona Saqr Al Matrooshi, Board Member of the Ajman Businesswomen Council and Director General of the Ajman
Society of Social & Cultural Development, told Aletihad that events like International Franchise Day offer real value for

aspiring entrepreneurs.

"Many people do not have enough background in franchising," she said.

"This event is a true investment opportunity - where they can meet franchise owners, exchange ideas, and grow their
businesses. It is a golden platform for those who know how to seize opportunities."

"With the UAE's open economy, every citizen or resident should have their own project. What matters is knowing
when and how to seize opportunities."

Entrepreneur Mohammed Al Nuaimi said "franchising is a shortcut" for those who want to start a business without
sufficient experience.

"The brand provides you with the readiness-from the basic structure to the complete business manual. The
entrepreneur only needs to study the brand's suitability for the local market, whether in the UAE or the Gulf Region,

and then start operating in record time. However, if they want to establish a project from scratch, they need to conduct
a feasibility study, analyse the market, and identify the target group. They can then choose the appropriate sales

model."

'Gaining Financial Freedom'

https://en.aletihad.ae/news/business/4582042/inaugural-world-franchise-day-celebrates-sector-s-growing-po 3/5