Page 298 - KHALIFA FUND PR REPORT JUNE 2025

The forum aimed to increase awareness about franchising's crucial role in supporting national
economies and empowering entrepreneurs. Franchising is seen as a sustainable model for SME
growth and expanding local brands' reach. Noor Al Tamimi, Chairwoman of the Emirates Franchise
Association, highlighted that celebrating World Franchise Day strengthens the sector's position
within the UAE's economy.

Noor Al Tamimi stated that franchising offers a practical business growth tool by enabling
entrepreneurs to work within an integrated system. This system provides access to knowledge,
training, and institutional support. She said, "The Emirates Franchise Association continues to
implement its national strategy aimed at enabling Emirati brands to expand locally and globally."

Al Tamimi confirmed that the Association aims to be a strategic partner in building an integrated
franchise ecosystem in the UAE. This ecosystem relies on supportive legislation, accessible
financing, specialised training, and international representation. The Association collaborates with
partners like the Abu Dhabi Chamber and Khalifa Fund to extend franchising benefits to ambitious
entrepreneurs across the UAE.

Simon Bartholomew, Secretary General of the World Franchise Council, delivered a recorded
speech during the forum. He emphasised that World Franchise Day celebrates global contributions
of franchising to modern economies. Simon encouraged worldwide participation in these events to
showcase franchising's resilience and support for sustainable economic futures.

Interactive Sessions
The forum featured a session called "Meeting of Minds," where leading franchise owners in the UAE
met with consultants and industry experts. They discussed opportunities and challenges in
expanding local franchises along with necessary legal, operational, and financial support
mechanisms for competitiveness and sustainable growth.

An interactive visual presentation showcased successful Emirati brands that expanded through
franchising both locally and internationally. It highlighted efforts to develop an integrated franchise
system based on innovation and efficiency in the UAE.

Additional Activities

The event included activities like "Franchise Walk," displaying local and international brands.
Advisory sessions were organised with consultancy firms offering professional guidance on legal,
regulatory, and operational aspects of franchising.
At the event's conclusion, the Association reaffirmed its commitment to empowering
entrepreneurs by strengthening supportive environments for franchising in the country. It urged
start-ups and local brands to leverage membership benefits such as guidance, training,
institutional representation, and market access through partnerships.

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