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6/12/25, 5:14 PM Emirates Franchise Association Organises ‘Franchise Unites Us And Innovation Leads Us’ Forum - UrduPoint
needed to enhance their competitiveness and sustainable growth.

The programme also featured an interactive visual presentation highlighting the
Association’s achievements and showcasing successful Emirati brands that have

expanded locally and internationally through franchising.

It focused on the Association’s efforts to support the development of an integrated

franchise system in the UAE based on innovation, efficiency, and sustainable
growth.

The event also included several accompanying activities, most notably the

"Franchise Walk," which showcased a selection of local and international brands.

In addition, the Association organised advisory sessions in collaboration with

several consultancy firms, offering specialised professional guidance on the legal,
regulatory, and operational aspects of the franchise model.

At the conclusion of the event, the Association reaffirmed its commitment to

empowering entrepreneurs and strengthening the supportive environment for

franchising in the country. It called on start-ups and local brands to take

advantage of the benefits of Association membership, which include guidance,
training, institutional representation, and access to new markets through local and

international partnerships.

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