Page 292 - KHALIFA FUND PR REPORT JUNE 2025

6/12/25, 5:14 PM Emirates Franchise Association Organises ‘Franchise Unites Us And Innovation Leads Us’ Forum - UrduPoint
The franchise sector is witnessing rapid growth both locally and internationally. In

the UAE, revenues have exceeded AED100 billion annually, with an annual

growth rate of 15%, while global revenues surpassed AED6 trillion. In the MENA
region, the total market value is estimated at over AED120 billion.

Globally, the sector encompasses more than two million franchisees,

providing jobs for more than 19 million people, reflecting its vital role in supporting

economies and promoting entrepreneurship.

The forum is part of the Association’s ongoing efforts to raise awareness of the

importance of the franchise sector and its pivotal role in supporting the national

economy and empowering entrepreneurs. Franchising is considered one of the

most successful and sustainable models for the growth of SMEs as well as

expanding the reach of local and regional brands.

The forum was attended by Noor Al Tamimi, Chairwoman of the Emirates

Franchise Association; Maher Taresh Al Alili, Vice Chairman of the Association;

Sultan Al Hindasi, Member of the Association’s board of Directors; members of

the Executive Committee; working groups; and several
representatives from the UAE’s chambers of commerce.

During her opening remarks, Noor Al Tamimi, Chairwoman of the Emirates

Franchise Association, said that celebrating World Franchise Day reinforces the

franchise sector’s status within the UAE's economic ecosystem, especially

considering national efforts to diversify sources of income and promote an
entrepreneurial culture.

She emphasised that franchising today is a practical tool for business growth,

enabling entrepreneurs to operate within an integrated operational system,

allowing them to benefit from knowledge, training, and institutional support.

Al Tamimi said, "The Emirates Franchise Association continues to implement its
national strategy aimed at enabling Emirati brands to expand locally and globally.

The relaunch of the Association’s corporate identity has been a significant turning

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