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6/12/25, 5:14 PM Emirates Franchise Association Organises ‘Franchise Unites Us And Innovation Leads Us’ Forum | Pakistan Point
The forum included a dialogue session called, "Meeting of Minds," bringing together leading franchise owners in the UAE, along with
specialised consultants and industry experts.
They discussed key opportunities and challenges related to expanding local franchises along with the legal, operational, and financial support
mechanisms needed to enhance their competitiveness and sustainable growth.
The programme also featured an interactive visual presentation highlighting the Association’s achievements and showcasing successful
Emirati brands that have expanded locally and internationally through franchising.
It focused on the Association’s efforts to support the development of an integrated franchise system in the UAE based on innovation, efficiency,
and sustainable growth.
The event also included several accompanying activities, most notably the "Franchise Walk," which showcased a selection of local and
international brands. In addition, the Association organised advisory sessions in collaboration with several consultancy firms, offering
specialised professional guidance on the legal, regulatory, and operational aspects of the franchise model.
At the conclusion of the event, the Association reaffirmed its commitment to empowering entrepreneurs and strengthening the supportive
environment for franchising in the country. It called on start-ups and local brands to take advantage of the benefits of Association membership,
which include guidance, training, institutional representation, and access to new markets through local and international partnerships.

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