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8/1/24, 1:13 PM Red Hat’s Partner Program: Catalyst for AI and virtualisation growth in GCC region | Web Release
this initiative, Red Hat has introduced several key updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to tailor their engagement
by earning points for specific activities in each module that align with their business goals. The initial modules entail –

Resell, Distribution and Sell With. These enable focused growth and increased engagement. Furthermore, a globally
consistent tiering framework has been established to evaluate partners based on their engagement, expertise and

performance. This transparency guarantees a unified approach to partner collaboration across all the regions.

Additionally, beyond revenue-based measures, a revised incentives framework has been introduced to recognise the
overall scope of value that each partner provides. This entails procedures to offer additional support, enhanced market

development fund (MDF) tools and a standardised deal registration process. A new interface has also been added to the
Red Hat Partner Connect portal to facilitate user interactions and assist partners with module activities. This offers real-

time performance dashboards for opportunity management.

Fuelling AI and virtualisation growth in GCC region

The enhanced partner program holds particular significance in the GCC region, where AI and virtualisation are
strategically important. It contributes to the fostering the growth of these two advanced technologies in numerous ways.

The modular approach empowers partners to focus on AI-driven solutions, incorporating Red Hat’s open-source
technologies to develop cutting-edge AI applications. This is indisputably crucial for sectors, including healthcare,

finance and smart cities, where AI can pave way for innovation and increased efficiency. The program additionally
enables partners to offer efficient virtualisation solutions, thereby improving flexibility and scalability of IT

infrastructure in response to the rising demand for virtualisation in the GCC. This caters to industries such as education,
government and telecommunications, enabling them to adapt their IT infrastructure seamlessly.

Furthermore, the holistic and ecosystem-wide strategy of the program enables partners to work with a variety of

technology vendors and solution providers. This fosters IT modernisation, allowing businesses to easily adopt AI
automation, hybrid cloud, and legacy modernisation.

What are sector-specific benefits of this program?

The upgrades and advancements of the Red Hat’s partner program offer distinctive benefits across several key sectors in

the GCC region. For instance, by using predictive analytics, personalised treatment plans and effective data
management, AI-driven systems can transform the healthcare industry by enhancing patient care. Virtualisation
technologies facilitate scalable and safe infrastructure for managing enormous volumes of medical data, which are

critical for informed decision-making. Additionally, virtualisation can facilitate safe and effective operation of financial
services, allowing quicker transactions and better resource management, while AI can revolutionise fraud detection,

customer service and investment strategies.

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