Page 115 - Red Hat PR REPORT - JULY 2024

updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to
tailor their engagement by earning points for specific activities in each module that align with
their business goals. The initial modules entail – Resell, Distribution and Sell With. These
enable focused growth and increased engagement. Furthermore, a globally consistent tiering
framework has been established to evaluate partners based on their engagement, expertise and
performance. This transparency guarantees a unified approach to partner collaboration across
all the regions.

Additionally, beyond revenue-based measures, a revised incentives framework has been
introduced to recognise the overall scope of value that each partner provides. This entails
procedures to offer additional support, enhanced market development fund (MDF) tools and a
standardised deal registration process. A new interface has also been added to the Red Hat
Partner Connect portal to facilitate user interactions and assist partners with module activities.
This offers real-time performance dashboards for opportunity management.

Fuelling AI and virtualisation growth in GCC region

The enhanced partner program holds particular significance in the GCC region, where AI and
virtualisation are strategically important. It contributes to the fostering the growth of these two
advanced technologies in numerous ways.

The modular approach empowers partners to focus on AI-driven solutions, incorporating Red
Hat’s open-source technologies to develop cutting-edge AI applications. This is indisputably
crucial for sectors, including healthcare, finance and smart cities, where AI can pave way for
innovation and increased efficiency. The program additionally enables partners to offer efficient
virtualisation solutions, thereby improving flexibility and scalability of IT infrastructure in
response to the rising demand for virtualisation in the GCC. This caters to industries such as
education, government and telecommunications, enabling them to adapt their IT infrastructure
seamlessly.

Furthermore, the holistic and ecosystem-wide strategy of the program enables partners to work
with a variety of technology vendors and solution providers. This fosters IT modernisation,
allowing businesses to easily adopt AI automation, hybrid cloud, and legacy modernisation.

What are sector-specific benefits of this program?
The upgrades and advancements of the Red Hat’s partner program offer distinctive benefits
across several key sectors in the GCC region. For instance, by using predictive analytics,
personalised treatment plans and effective data management, AI-driven systems can transform
the healthcare industry by enhancing patient care. Virtualisation technologies facilitate scalable
and safe infrastructure for managing enormous volumes of medical data, which are critical for
informed decision-making. Additionally, virtualisation can facilitate safe and effective operation of
financial services, allowing quicker transactions and better resource management, while AI can
revolutionise fraud detection, customer service and investment strategies.

Integration of AI and virtualisation is also vital for the development of smart cities. Combination

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