Page 114 - Red Hat PR REPORT - JULY 2024

Red Hat’s Partner Program: Catalyst for AI and

virtualisation growth in GCC region

31/07/2024

By Burak Borhan, Regional Director, Head of Middle East and Africa Partner Ecosystem

Currently, the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman,
Qatar, Saudi Arabia and the UAE, are increasingly investing in AI and virtualisation technologies
as well as leading the way in technological innovations. This focus on cutting-edge technologies
seamlessly aligns with digital transformation strategies of the partner program launched by Red
Hat, a leading provider of open-source software solutions.

With the advent of smart cities, implementation of digital transformation initiatives and a strong
focus on IT modernisation, the region is well-positioned to leverage the immense capabilities
and features of Red Hat’s new partner program.

Overview of enhanced partner program
Red Hat’s new partner program represents a significant stride in the company’s efforts to
modernising its partner engagement. It marks a significant shift, aiming for greater simplicity,
choice and flexibility for its partners. As part of this initiative, Red Hat has introduced several key

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