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8/1/24, 1:12 PM Red Hat’s Partner Program: Catalyst for AI and virtualisation growth in GCC region - Middle East News 247
With the advent of smart cities, implementation of digital transformation initiatives and a strong focus on IT
modernisation, the region is well-positioned to leverage the immense capabilities and features of Red Hat’s

new partner program.

Overview of enhanced partner program

Red Hat’s new partner program represents a significant stride in the company’s efforts to modernising its

partner engagement. It marks a significant shift, aiming for greater simplicity, choice and flexibility for its
partners. As part of this initiative, Red Hat has introduced several key updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to tailor their
engagement by earning points for specific activities in each module that align with their business goals. The
initial modules entail – Resell, Distribution and Sell With. These enable focused growth and increased

engagement. Furthermore,a globally consistent tiering framework has been established to evaluate
partners based on their engagement, expertise and performance. This transparency guarantees a unified
approach to partner collaboration across all the regions.

Additionally, beyond revenue-based measures, a revised incentives framework has been introduced to
recognise the overall scope of value that each partner provides. This entails procedures to offer additional

support, enhanced market development fund (MDF) tools and a standardised deal registration process.
A new interface has also been added to the Red Hat Partner Connect portal to facilitate user interactions
and assist partners with module activities. This offers real-time performance dashboards for opportunity

management.

Fuelling AI and virtualisation growth in GCC region

The enhanced partner program holds particular significance in the GCC region, where AI and virtualisation

are strategically important. It contributes to the fostering the growth of these two advanced technologies in
numerous ways.

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