Page 109 - Red Hat PR REPORT - JULY 2024

8/1/24, 1:11 PM Red Hat’s Partner Program: Catalyst for AI and virtualisation growth in GCC region
Red Hat’s new partner program represents a significant stride in the company’s efforts to
modernising its partner engagement. It marks a significant shift, aiming for greater simplicity,

choice and flexibility for its partners. As part of this initiative, Red Hat has introduced several
key updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners

to tailor their engagement by earning points for specific activities in each module that align
with their business goals. The initial modules entail – Resell, Distribution and Sell With. These

enable focused growth and increased engagement. Furthermore, a globally consistent tiering
framework has been established to evaluate partners based on their engagement, expertise
and performance. This transparency guarantees a unified approach to partner collaboration

across all the regions.

Additionally, beyond revenue-based measures, a revised incentives framework has been
introduced to recognise the overall scope of value that each partner provides. This entails

procedures to offer additional support, enhanced market development fund (MDF) tools and a
standardised deal registration process. A new interface has also been added to the Red Hat

Partner Connect portal to facilitate user interactions and assist partners with module activities.
This offers real-time performance dashboards for opportunity management.

Fuelling AI and virtualisation growth in GCC region

The enhanced partner program holds particular significance in the GCC region, where AI and
virtualisation are strategically important. It contributes to the fostering the growth of these two

advanced technologies in numerous ways.

The modular approach empowers partners to focus on AI-driven solutions, incorporating Red
Hat’s open-source technologies to develop cutting-edge AI applications. This is indisputably

crucial for sectors, including healthcare, finance and smart cities, where AI can pave way for
innovation and increased efficiency. The program additionally enables partners to offer

efficient virtualisation solutions, thereby improving flexibility and scalability of IT infrastructure
in response to the rising demand for virtualisation in the GCC. This caters to industries such
as education, government and telecommunications, enabling them to adapt their IT

infrastructure seamlessly.

Furthermore, the holistic and ecosystem-wide strategy of the program enables partners to
work with a variety of technology vendors and solution providers. This fosters IT

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