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8/1/24, 1:11 PM Red Hat’s Partner Program: Catalyst for AI and virtualisation growth in GCC region - Middle East Business News and Information - m…
Red Hat’s Partner Program: Catalyst for

AI and virtualisation growth in GCC

region

July 31, 2024 19

By Burak Borhan, Regional Director, Head of Middle East and Africa Partner Ecosystem.

Currently, the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman,
Qatar, Saudi Arabia and the UAE, are increasingly investing in AI and virtualisation technologies

as well as leading the way in technological innovations. This focus on cutting-edge technologies
seamlessly aligns with digital transformation strategies of the partner program launched by Red
Hat, a leading provider of open-source software solutions.

With the advent of smart cities, implementation of digital transformation initiatives and a

strong focus on IT modernisation, the region is well-positioned to leverage the immense
capabilities and features of Red Hat’s new partner program.

Overview of enhanced partner program:

Red Hat’s new partner program represents a significant stride in the company’s efforts to
modernising its partner engagement. It marks a significant shift, aiming for greater simplicity,

choice and flexibility for its partners. As part of this initiative, Red Hat has introduced several
key updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to

tailor their engagement by earning points for specific activities in each module that align with
their business goals. The initial modules entail – Resell, Distribution and Sell With. These

enable focused growth and increased engagement. Furthermore, a globally consistent tiering
framework has been established to evaluate partners based on their engagement, expertise

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