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Red Hat’s Partner Program: Catalyst for AI and

virtualisation growth in GCC region

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By Burak Borhan, Regional Director, Head of Middle East and Africa Partner Ecosystem
Currently, the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman,
Qatar, Saudi…

By Burak Borhan, Regional Director, Head of Middle East and Africa Partner Ecosystem

Currently, the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman,
Qatar, Saudi Arabia and the UAE, are increasingly investing in AI and virtualisation technologies
as well as leading the way in technological innovations. This focus on cutting-edge technologies
seamlessly aligns with digital transformation strategies of the partner program launched by Red
Hat, a leading provider of open-source software solutions.
With the advent of smart cities, implementation of digital transformation initiatives and a strong
focus on IT modernisation, the region is well-positioned to leverage the immense capabilities
and features of Red Hat’s new partner program.
Overview of enhanced partner program

Red Hat’s new partner programrepresents a significant stride in the company’s efforts to
modernising its partner engagement. It marks a significant shift, aiming for greater simplicity,
choice and flexibility for its partners.As part of this initiative, Red Hat has introduced several key
updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to
tailor their engagement by earning points for specific activities in each module that align with
their business goals. The initial modules entail – Resell, Distribution and Sell With.These enable
focused growth and increased engagement.Furthermore,a globally consistent tiering
framework has been established to evaluate partners based on their engagement, expertise
and performance. This transparency guarantees a unified approach to partner collaboration
across all the regions.

Additionally,beyond revenue-based measures, a revised incentives frameworkhas been
introduced to recognise the overall scope of value that each partner provides. This entails
procedures to offer additional support, enhanced market development fund (MDF) tools and a
standardised deal registration process.A new interface has also been added to the Red Hat
Partner Connect portal to facilitate user interactions and assist partners with module activities.
This offers real-time performance dashboards for opportunity management.

Fuelling AI and virtualisation growth in GCC region

https://www.iheartemirates.com/news/red-hats-partner-program-catalyst-for-ai-and-
virtualisation-growth-in-gcc-region