Page 101 - Red Hat PR REPORT - JULY 2024

With the advent of smart cities, implementation of digital transformation initiatives and a strong
focus on IT modernisation, the region is well-positioned to leverage the immense capabilities
and features of Red Hat’s new partner program.

Overview of enhanced partner program

Red Hat’s new partner programrepresents a significant stride in the company’s efforts to
modernising its partner engagement. It marks a significant shift, aiming for greater simplicity,
choice and flexibility for its partners.As part of this initiative, Red Hat has introduced several key
updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to
tailor their engagement by earning points for specific activities in each module that align with
their business goals. The initial modules entail – Resell, Distribution and Sell With.These enable
focused growth and increased engagement.Furthermore,a globally consistent tiering
framework has been established to evaluate partners based on their engagement, expertise
and performance. This transparency guarantees a unified approach to partner collaboration
across all the regions.

Additionally,beyond revenue-based measures, a revised incentives frameworkhas been
introduced to recognise the overall scope of value that each partner provides. This entails
procedures to offer additional support, enhanced market development fund (MDF) tools and a
standardised deal registration process.A new interface has also been added to the Red Hat
Partner Connect portal to facilitate user interactions and assist partners with module activities.
This offers real-time performance dashboards for opportunity management.

Fuelling AI and virtualisation growth in GCC region

The enhanced partner program holds particular significance in the GCC region, where AI and
virtualisation are strategically important. It contributes to the fostering the growth of these two
advanced technologies in numerous ways.

The modular approachempowers partners to focus on AI-driven solutions, incorporating Red
Hat’s open-source technologies to develop cutting-edge AI applications. This is indisputably
crucial for sectors, including healthcare, finance and smart cities, where AI can pave way for
innovation and increased efficiency.The programadditionally enables partners to offerefficient
virtualisation solutions, thereby improving flexibility and scalability of IT infrastructure in
response to the rising demand for virtualisation in the GCC. This caters to industries such as
education, government and telecommunications, enabling themto adapt their IT infrastructure
seamlessly.

Furthermore, the holistic andecosystem-wide strategy of the program enables partners to work
with a variety of technology vendors and solution providers. This fosters IT modernisation,
allowing businesses to easily adopt AI automation, hybrid cloud, and legacy modernisation.
What aresector-specific benefits of this program?

The upgrades and advancements of the Red Hat’s partner program offer distinctive benefits
across several key sectors in the GCC region. For instance, by using predictive analytics,
personalised treatment plans and effective data management, AI-driven systems can transform
the healthcare industry by enhancing patient care. Virtualisation technologies facilitate scalable

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growth-in-gcc-region/