Page 66 - SGH PR REPORT

Page 66 - SGH PR REPORT - JUNE 2024

P. 66

6/4/24, 3:23 PM Saudi German Health wins multiple marketing awards at Smarties KSA 2024
gynaecological concerns and menstrual health, shattering societal barriers and taboos. The campaign
showcased poignant personal stories of four remarkable women, each navigating the complexities of
womanhood to inspire all women across the region, exemplifying SGH’s commitment to education,
empowerment, and inclusivity.

Rami Zahran, Chief Marketing and Communications Officer at Saudi German Health commented:
“We are proud to receive these awards as they not only recognize the success of our marketing
campaigns; but they're also a testament to the lives we help improve and the stories we amplify. It’s
about empowering individuals to rewrite their health narratives and to provide a platform for women to

reclaim their wellness journeys. Through our campaigns and our communication, we always ensure to
express our brand ethos of “Caring Like Family”, which is our way of ensuring that we connect with
people on a human level. We hope not to just change the marketing landscape, but to bring hope to
every heart we touch.”

The Smarties Award KSA recognised SGH’s successful strategies in patient engagement, underscoring

its capability to drive both public health advancements and business success through personalised care
and advanced customer relationship management (CRM) strategies. Rooted in SGH’s ethos of ‘Caring
Like Family,’ this achievement reflects the group’s unwavering commitment to providing comprehensive,

personalised healthcare services and fostering a supportive and nurturing environment for patients.

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