Page 70 - SGH PR REPORT - JUNE 2024

6/4/24, 3:24 PM Saudi German Health Wins Multiple Marketing Awards at Smarties KSA 2024 | Web Release
health, shattering societal barriers and taboos. The campaign showcased poignant personal stories of four remarkable
women, each navigating the complexities of womanhood to inspire all women across the region, exemplifying SGH’s

commitment to education, empowerment, and inclusivity.

Rami Zahran, Chief Marketing and Communications Officer at Saudi German Health commented: “We are proud
to receive these awards as they not only recognize the success of our marketing campaigns; but they’re also a testament

to the lives we help improve and the stories we amplify. It’s about empowering individuals to rewrite their health
narratives and to provide a platform for women to reclaim their wellness journeys. Through our campaigns and our
communication, we always ensure to express our brand ethos of “Caring Like Family”, which is our way of ensuring

that we connect with people on a human level. We hope not to just change the marketing landscape, but to bring hope to
every heart we touch.”

The Smarties Award KSA recognised SGH’s successful strategies in patient engagement, underscoring its capability to
drive both public health advancements and business success through personalised care and advanced customer
relationship management (CRM) strategies. Rooted in SGH’s ethos of ‘Caring Like Family,’ this achievement reflects

the group’s unwavering commitment to providing comprehensive, personalised healthcare services and fostering a
supportive and nurturing environment for patients.

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