Page 68 - SGH PR REPORT - JUNE 2024

The ‘Elevating Lives with Personalized Weight Loss Solutions’ campaign was
honoured in the category of ‘Customer Journey Marketing – Lead Generation /
CRM,’ recognising SGH’s exceptional ability to map out and optimise the entire
patient journey – from initial awareness to final decision-making processes. The
campaign aims to empower individuals in their fitness journeys, while promoting
awareness about various weight loss solutions including surgical options.

The ‘Khotahon’ campaign, which was also recognised at the event, and won the
‘Social Impact Marketing award’ aims to improve women’s wellness by
facilitating crucial discussions on gynaecological concerns and menstrual health,
shattering societal barriers and taboos. The campaign showcased poignant
personal stories of four remarkable women, each navigating the complexities of
womanhood to inspire all women across the region, exemplifying SGH’s
commitment to education, empowerment, and inclusivity.

Rami Zahran, Chief Marketing and Communications Officer at Saudi German
Health commented: “We are proud to receive these awards as they not only
recognize the success of our marketing campaigns; but they’re also a testament
to the lives we help improve and the stories we amplify. It’s about empowering
individuals to rewrite their health narratives and to provide a platform for
women to reclaim their wellness journeys. Through our campaigns and our
communication, we always ensure to express our brand ethos of “Caring Like
Family”, which is our way of ensuring that we connect with people on a human
level. We hope not to just change the marketing landscape, but to bring hope to
every heart we touch.”

The Smarties Award KSA recognised SGH’s successful strategies in patient
engagement, underscoring its capability to drive both public health
advancements and business success through personalised care and advanced
customer relationship management (CRM) strategies. Rooted in SGH’s ethos of
‘Caring Like Family,’ this achievement reflects the group’s unwavering
commitment to providing comprehensive, personalised healthcare services and
fostering a supportive and nurturing environment for patients.

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