Page 20 - MBRF PR REPORT (English) - March 2024

Press Release

globally. Our participation reflects our dedication to advancing sustainable knowledge

development. This esteemed book fair offered us a platform to engage in meaningful discussions,
cultivate collaborations and knowledge alliances, and share best practices in knowledge creation

and distribution.”

Throughout the book fair, the MBRF held a series of enlightening knowledge and education

sessions within the ‘Knowledge Lounge,’ covering diverse topics and featuring distinguished
figures in knowledge and publishing. Engaging dialogues were held, such as ‘Global Knowledge

Dialogues and the Growth of the Arabic Library’ with Hisham Al-Jahdali and Fahd Al-Ouda.
Another session delved into ‘Translation Intersections: Bridging the Gap between Translators and

Publishers,’ featuring Fatima Al-Khatib and Dalal Nasrallah. LBF 2024 also showcased sessions
like ‘Emirati Publishers and Publishing Rights,’ with Anoud Al Ali and Hussein Darwish, and

‘Enriching Knowledge through Arts and Literature,’ presenting insights from Fai Nasser and
Haitham Hussein. Dr. Laila Faridoun presented a session on ‘Harnessing Big Data Analytics in the

Government Sector.’ These sessions sparked captivating discussions, engaging the audience and
enriching their understanding of various subjects.

Within the KnowTalks series, the MBRF and the United Nations Development Programme
(UNDP) collaborated to introduce a lineup of sessions, delving into the developments in

education and technology in our modern world. A session titled ‘EdTech: Bridging Gaps for an
Inclusive Future’ was hosted by Alexandra Sanpera Iglesias, Head of Content and Product

Marketing at Learnlight. Another session, ‘Text and Tech: The Intersection of AI and Creative
Writing,’ featured insights from Nadim Sadek, Founder and CEO of Shimmr AI, where participants

actively engaged in discussions on the challenges and opportunities arising from technological
advancements in writing and creativity. Additionally, the session ‘Sustainable Creativity: A

Design-Nature Perspective,’ led by Lucy Kimbell, Professor of Contemporary Design Practices at
Central Saint Martins, University of the Arts London, provided a platform for sharing ideas on

directing creativity towards a sustainable and harmonious future.

The LBF stands as a global platform where publishers and knowledge organizations converge to

extend their international footprint and discover new markets worldwide. The event not only